Telestax Blog

Virgin Mobile Boosts Buyer Engagement 300% via Telestax USSD

With a little under 4 million subscribers, Virgin Mobile tailors its service to a young market segment by providing flexible mobile contracts, fixed rates, and exclusive access to events and concerts. So it’s no wonder the company needed a fast and flexible way to establish and maintain their USSD Gateway. The goal for their gateway was two-fold: Enable them to offer their customers new services and deals in real-time and support the growth of the company.

But their USSD provider’s gateway was not flexible, especially when making changes to the menus offered to their mobile subscriber. Further the situation was beginning to impact the growth of the company. They made the decision to reach out to their parent organization – who in turn, recommended Telestax RestcommONE USSD gateway.

The Telestax RestcommONE USSD gateway operates in the cloud and uses the Internet to broadcast and receive messages. The flexibility of the cloud, along with the power of RestcommONE Gateway promised to give the company the ability to be nimble and to offer highly personalized services. The company now has the flexibility to perform all the changes they want with a simple click. What’s more, they can now send personalized messages and offers based on their customer’s profile, which has significantly increased their revenue and conversion rate.

And it’s working. With RestcommONE’s flexible cloud implementation, personalized experience based on a user’s mobile number, and the ability to make changes within minutes, the team increased their mobile customer engagement by 300% in just six weeks. In fact, they have experienced an increase in customer engagements during peak hours of six times over the previous year. Beginning with RestcommONE USSD Gateway, the company is now poised for success. As only one of the many important modules within RestcommONE, the company can easily begin to leverage all of the platform’s capabilities without making major modifications to their infrastructure. The evolution to CPaaS enablement will be a relatively straightforward process. Once there, they will be able to offer real-time voice, video and messaging services and applications to their existing customers to uncover even greater revenue opportunities. Quite an improvement indeed.

Want to make a difference like this in your business? Let’s talk today.

Get awesome content in your inbox every week.

Give it a try. It only takes a click to unsubscribe.