Podcast: Number Masking is Critical for Service Providers
This Telecom Reseller podcast examines how Number Masking is critical to service providers and provides an understanding of how Telestax is working to enable their partners to explain and sell the service.
According to Gartner, the cloud telephony market is projected to grow 8.9% in 2020 and 17.8% in 2021, with cloud-based web conferencing solutions growing at 24.3% this year.
Driven partially by the effects of the COVID-19 pandemic, organizations and consumers alike are turning to cloud-based solutions to meet their needs. Number Masking, which protects the anonymity of user phone numbers, is one such solution.
Kevin Nethercott, Telestax Chief Commercial Officer and Veena Vadgama Vice President of Marketing discuss the Number Masking story and opportunity.
We learn how the pandemic has impacted the way that organizations use CPaaS applications and the many ways Number Masking has become important to more enterprises as so many firms have associates using their own devices to communicate with the outside world.